Branding your products – what you should keep in mind?

If you want to create a powerful marketing message through your branding strategy, you are in the right place. The tips you will find below should help you understand product branding better. Branding is not all about a pretty logo, it’s about quality materials, recognition, gaining the trust of your clients and many other factors….


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How to increase the comfort in your workplace

How does your office feel? Is it a comfortable space where you like to spend your time? Do you benefit from all the comfort that you need? Do you experience back pains when you get home? Do your employees complain about the conditions they have at the office? At the office, people should benefit from…


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The right way to deal with an employee’s drug addiction

Addiction among working professionals is on the rise. Millions of people consume illegal substances or prescription medication in an attempt to forget about what is actually troubling them. Substance abuse in the office affects everything from performance to absenteeism. Maybe you’ve noticed the signs of addiction in one of your employees. What do you do?…


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Proven strategies to increase your sales performance

Your company needs promoting but you don’t have the necessary budget to invest into it that much? These surefire methods should help increasing your sales performance without much trouble. All you need to do is apply these tips and watch your company grow as you do it. Even though these tips might not seem applicable…


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Managing your office better – improving in-house productivity

So you have decided that it’s time to get a bit more involved in terms of boosting office morale and doing something to raise in-house productivity for a bit. As the office manager, it falls under your responsibility to do something for the team and get them to make the most out of their time…


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Amazing Marketing Strategies That Will Fuel Your Business Growth

Growing a successful business is anything but an easy task. Knowing exactly what adjustments have to be made to put your enterprise, products and services in the best light is demanding, especially for small and medium enterprises. Regardless, SMEs could implement better marketing strategies, that are not always that resource-consuming as many of us would…


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How a logo brings you more clients

Businesspersons may often ask themselves why they should get a logo. Well, if you ask yourself the same question, then you should think about why brands like Nike, Apple, and Coca Cola, have logos. It helps people recognise their products on the market, without having to put their name on them. There are brands that…


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Is having a corporate art collection a good idea?

  Some businesses built impressive art collections over the years. Why do they do it? For pleasure, not for profit. These companies find art hard to resist. David Rockefeller was the first to get into collecting paintings. He determined the start of a trend that transformed into a means of communication with the public. It…


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The marketing value of personalized rubber stamps

Marketing started to become more and more complicated nowadays, given the many strategies businesses can use for promoting their products and services. Actually, creating a strong visual image represents the main goal of most companies out there. A strong brand is the one that makes customers remember a company’s name, so people started to look…


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Real estate market breakdown – how to sell properties faster

Working in the real estate? Sometimes, it can be exhausting and stressful to find ways to promote the companies you want to sell in an effective manner so that clients buy them faster and you gain profit on time. Well, there are strategies that could change the way you perceive this task. Most real estate…


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