How a logo brings you more clients

Businesspersons may often ask themselves why they should get a logo. Well, if you ask yourself the same question, then you should think about why brands like Nike, Apple, and Coca Cola, have logos. It helps people recognise their products on the market, without having to put their name on them. There are brands that…


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Is having a corporate art collection a good idea?

  Some businesses built impressive art collections over the years. Why do they do it? For pleasure, not for profit. These companies find art hard to resist. David Rockefeller was the first to get into collecting paintings. He determined the start of a trend that transformed into a means of communication with the public. It…


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The marketing value of personalized rubber stamps

Marketing started to become more and more complicated nowadays, given the many strategies businesses can use for promoting their products and services. Actually, creating a strong visual image represents the main goal of most companies out there. A strong brand is the one that makes customers remember a company’s name, so people started to look…


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Real estate market breakdown – how to sell properties faster

Working in the real estate? Sometimes, it can be exhausting and stressful to find ways to promote the companies you want to sell in an effective manner so that clients buy them faster and you gain profit on time. Well, there are strategies that could change the way you perceive this task. Most real estate…


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Short guide – promoting a less common business without being pushy

Owning a business that’s less common can lead to trouble when referring to marketing. Promoting a company that the public is not used to or doesn’t know much about can be tricky if not choosing the correct methods and strategies to do it. Usually, people tend to choose services and products from companies that work…


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Opening up a successful hair salon under a limited budget

Are you passionate about businesses that run in the beauty industry? It’s pretty obvious considering the fact that, during the last period, people focused on this industry more than ever. Each beauty salon that launches on the market has a certain clientele that they won’t lose if they do their jobs right. When you stick…


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Retail marketing strategies to aid you generate more sales

So, you’ve just set up your own shop. There are now more start-ups in retail than ever before. This doesn’t come as a surprise considering that people view shopkeeping as a superior profession. Running a shop may seem easy, but it isn’t. People have lots and lots of money, demanding convenience and emotional gratification. Getting…


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Throwing the best office party ever

The easiest way to get everyone in the office bonding is throwing a party. When they are in the workplace, employees don’t get to interact with each other, not even within the same department. However, at a corporate event, they have the chance to hang out and have fun. If you genuinely care about your…


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What does your haberdashery business need for a success increase?

Regardless of how competitive your local market might be or not, keeping a haberdashery in business for a long time is not that easy, considering buyers tend to resort to online shops lately. Increasing the success, and thus the profitability of your business can seem difficult at first, but in order to meet your goals,…


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