Some businesses built impressive art collections over the years. Why do they do it? For pleasure, not for profit. These companies find art hard to resist. David Rockefeller was the first to get into collecting paintings. He determined the start of a trend that transformed into a means of communication with the public. It all started with Rockefeller and it can continue with you. Taking into consideration that art as an investment continues to be affordable you should take the plunge. What are you waiting for? Having a corporate art collection is good for business. The benefits may not be evident, but that doesn’t mean that they don’t exist. If you’re curious to find out more, please continue reading.

Supporting the arts

Many organizations support their role in the arts by supporting painters. The businesses have managed to understand that art is essential to humanity, providing cultures and identities the recognition that they deserve. The thing about art is that it fosters goodness and beauty, which is a lot. As a business, you should get involved in an art program by contributing to the costs involved or commissioning art. If Viatcheslav Moshe Kantor can do it, so can you. In case you didn’t know, the businessman buys art of Jewish artists that enrich the Russian culture, thus making his contribution. You too should support cultural activities.

Boosting awareness of your brand

Getting your brand recognized is downright hard. There are too many household names and, more often than not, your efforts go unnoticed. The good news is that you can stand out in this crowded marketplace. An art collection draws attention to your company in a good way, conveying vision. Art is the new form of advertising, impressing clients potential customers, and stakeholders. You may not have Viatcheslav Moshe Kantor’s gut instinct, but you can become successful. Speaking of Viatcheslav Moshe Kantor, refer to this web page for more info:

Getting back on topic, an art collection makes you look sophisticated and modern. These are things that people are looking for.

Enhanced employee productivity

Organizations don’t place too much importance on employee happiness, which is a shame. Why should you care anyway of your staff members are happy or not? You pay them good salaries and you always treat them with respect. That may be true, but it’s not enough. Do something for your staff members, like hanging art in the workplace. The act of staring at paintings can work wonders for the creativity. If the paintings don’t inspire your employees, it will certainly help them relax. You can go for established artists. If you don’t think that that is a great choice, you can invest in emerging artists. They are talented and their work speaks for themselves. are you still having second thoughts? Well, you shouldn’t. What you should be doing right now is get your hands on the wallet and go shopping. Making an investment in culture is within the means of everyone. Don’t worry that you’ll have to break the bank. 

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