Everybody knows that marketing is the art of convincing customers to buy or to use your services. If you want to build a brand you must know that marketing is the key word in any business . Moreover, for the hospitality industry, which includes hotels, restaurants and resorts, a solid marketing technique is critical to attracting clients and maintain their loyalty. Understanding the importance of marketing for the hospitality and tourism industry can help you get ahead and stand out in the competitive business market.
You should know that hospitality sales are different from consumer sales. In this industry, you must sell tangible as well as intangible products. For example, a resort or a restaurant will want to create a relaxing, fun atmosphere for their customers. Moreover, the hospitality industry is made up of tourism. That’s why a consistent brand identity is also very important. Your marketing strategy must be split between creating relationships with new clients and maintaining relationships with past customers.
Strategies for success
Plenty of companies in this industry use various methods to develop an effective marketing plan. You should know that customers choose hotels for a variety of reasons. From location to facilities, you must provide them with what they are looking for. You must use social media marketing because millions of people use social media sites such as Facebook or Twitter. Make sure that any new information about your hotel is easy to find and up-to-date. Do research about some tourist review websites and add your hospitality services on them. You will see that positive reviews from your customers can be o powerful tool in attracting new tourists.
Another smart strategy for attracting customers is to publish articles with your services in tourism publications. Choose relevant topics to your audience which can position you as an expert and submit your information to online platforms that tourists can read . You can form partnerships with other hospitality companies. Try to find businesses with the same audience as yours and work together to refer business to each other. You can place brochures at your partner’s resort and vice versa. Moreover, you should find businesses which can help your tourists. Implement ways in which you can work with taxi cap companies, companies which provide excursions such as boat tours, bus tours or skydiving.