Millennials are a generation who is looking at the world through a more global perspective. Everybody considers that millennials are more engaged with social media and digital technology than older generations. Moreover, millennials are looking for quality, stability, and integrity in everything they do, especially in business.
Nowadays, social media isn’t just marketing which it uses as a strategy on its own. It is a ”tactic” which supports broad campaigns and it flounders by itself. You should know that consumers have access to a range of products, prices, reviews, and everything else that encourages them to buy in the market. Instead, millennials use the internet more than the previous generations and figure out what exactly is best for them before spending their money on a product or service. Moreover, most millennials are using social networks such as Facebook and Twitter or newer outlets like Snapchat, Instagram, and Pinterest.
Millennials, as heavy users of portable devices, are also connected to brands wherever they go. They use smartphones, laptops, and tablets to access the Internet, more than older generations. Moreover, they check every information on the internet, such as products, prices, and promotions while they are in the market. Nowadays, we have an app for everything, not just for mobile devices. There are now desktop apps, countless web apps, and even apps that run on your TV. Their purpose is to perform one or more tasks really well. Undoubtedly, for marketers, these apps give them the opportunity for increased leverage and productivity from their existing marketing resources. Furthermore, in 2016, you should take advantage of the free and low-cost apps available for promotions, customer experience, email marketing, advertising, social media marketing, contact management, and other marketing tasks you need to get done.
Plenty of millennials trust social media influencers. Actually, some of them would try a product suggested by a youtuber and others would opt for bloggers to be the top media source when they research information.
Moreover, millennials who collaborate with social media and bloggers are a huge potential for marketers, especially in industries like fashion and beauty. You should know you can leverage their existing audiences and better reach your ideal customers by getting your product into the hands of influencers.