Nowadays, businesses resort to a multitude of strategies and methods in order to increase brand awareness and promote their products or services. If we make a comparison in terms of financial investment, we immediately reach to the conclusion that using promotional products for marketing purposes represents the most inexpensive, versatile and probably, the most efficient solution. Nevertheless, it does not mean that you have the recipe for success. Making certain mistakes along the way is common among business owners who not only strive for recognition and customer retention, but also want to captivate the attention and interest of new customers. The explanation is more than simple: even though versatility puts various choices at your disposal, this also means that you have more than one opportunity to make bad decisions. Practically, you are facing a double-edged sword. We understand the struggle of differentiating yourself from other competitors and standing out on the market. For this reason, we compiled a list of common mistakes that you should avoid when marketing or advertising your business with promotional products.
Not establishing a realistic objective from the beginning
Before making decisions concerning the type of product you intend to use, you should take some time and determine the main goal of the promotional product campaign. What do you want? Increasing traffic to your website, increasing brand awareness for the most recent product developed or more profit? Furthermore, you have to be aware that each of these objectives requires a different approach, which includes choosing the most appropriate product with an eye-catching design and establishing a distribution plan. Overlooking this aspect practically means that you dug your own grave and buried the chance of completing this mission successfully.
Not establishing an efficient distribution plan
Before placing a massive order of promotional products, you have to develop a strategy or a plan focusing on efficient ways to give those products to the audience. Imagine the following scenario: you receive three hundred personalized caps; they look great, just as you asked but the problem is that you do not know what to do next. Well, you cannot pay for a pile of caps without having a distribution plan. This is common sense, but giving out free items does attract people so a trade show must become your main target. However, you cannot handle products to everyone crossing your path because it will not bring you the much-desired results. Instead, you have to reach out to those customers that matter.
Unappealing design and ineffective information
If you believe that placing your company logo on promotional products will give you satisfactory results, you are wrong. We understand that you are playing it safe, but the truth is that you will not succeed to impress, which is the whole purpose of this action. Sometimes, you have to take risks in order to create impact. Choosing a boring design will not simulate the customers and it will ruin all your efforts to connect with the public. On the other hand, if you concentrate all your attention on design and you neglect printing effective information, you make another mistake because the recipient will not understand the message you are trying to send.
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